April 15, 2014 By Conor
Informative, portable, memory joggers, advertising and sometimes even collectable, business cards are one of the best business marketing tools you have at your disposal. These tiny pieces of card can make a world of difference to your business. Small but packing a punch a business card is something you need even in the digital driven age we live in. Digital this and digital that are all well and good but that card can slip into a pocket, a wallet or a purse and it’s there for future reference.
A bad business card will end up in the bin but a good business card will stay in a wallet or purse as people want to keep your contact details. A good business card will stand out and dare to be different from the rest so you need to be creative and brave with your design. There are a lot of online printers that will give you templates and ideas for cards but do you want to follow the crowd and risk looking like thousands of other business cards? Probably not so what you need is more unique designs for a more memorable end product.
The quality of the card might not seem as important as the design and layout but it is possibly more important. Cutting costs on the quality of card is not always a good move because as soon as people pick up a card they form an impression. A wafer thin card that will scrunch up when it’s put in a wallet or purse is no use and will be consigned to the bin in record time. A more substantial card will send out a message that you value quality and care what customers think.
The finish on business cards also makes a difference, an uncoated and plain card could have the colours bleeding onto sweaty hands and that’s not the kind of mark you want to make! Coated silk finishes will be colourfast and apart from anything else they feel better to the touch, which might not be your planned outcome but it can make a difference. Double sided business cards give you the opportunity to give the critical information such as company name and contact details along with other important information without the card looking cramped and untidy.
A bad business card gives you zero impact and therefore zero follow up from potential customers. An excellent business card will have people ringing for more information, asking questions and ultimately becoming customers. Think of your business cards as your silent stealthy advertising weapon, licence to make a killing, make it your mission to get some better business cards now.